Mar 5, 2024
In this week’s Scale Your Sales Podcast episode, my guest is Cassi
Roper, the Chief Revenue Officer of Redgate Software.
Cassi is a
senior
hands-on sales
leader who delivers a passionate, systematic approach to building
teams and sales
culture, generating results via customer centric techniques. A big
advocate of hiring women into sales roles
and embedding a culture of ethical selling.
In
this episode, Cassi shares her insights on sales success and
effective leadership within the context of Redgate Software's
customer-centric approach. She emphasizes the importance of truly
understanding customers' problems and pain points, underlining the
value of listening and curiosity in sales. Cassi discusses
Redgate's low turnover, attributing it to the company's private
ownership, customer-centric focus, and embedded company values,
including transparency, reasonableness, and collaboration.
Additionally, we delve into Redgate's approach to enabling buyers
through product testing, the challenges of promoting top performers
to leadership roles, and the significance of identifying and
nurturing individuals with the right traits for leadership. Join us
for a journey into the heart of sales triumph and leadership
mastery.
Welcome to Scale Your Sales Podcast, Cassi Roper.
Timestamps:
03:09
–
Navigating career in male-dominated industry, challenges of
women.
08:09
–
Assess for passion and fit in leadership roles.
12:45
–
Identifying diverse skills and leadership potential in hires.
17:37
–
Efficient sales process reduces turnover and costs.
24:48 – The
Importance of Immediate Value in Business
26:39
–
Customers shape strategy by sharing their needs.
https://www.linkedin.com/in/cassi-roper/
Janice B Gordon is the award-winning Customer Growth Expert and
Scale Your Sales Framework founder. She is by LinkedIn Sales 15
Innovating Sales Influencers to Follow 2021, the Top 50 Global
Thought Leaders and Influencers on Customer Experience Nov 2020 and
150 Women B2B Thought Leaders You Should Follow in 2021. Janice
helps companies worldwide to reimagine revenue growth through
customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/in/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
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