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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  1. All Episodes
  2. 2020
  3. 07

#043: Enza Burgio - Why Magic Happens When Salespeople Know How Their Behaviours Fit

Jul 25, 2020

I met my next guest, Enza Burgio, at AAISP UK, the American Association for Inside Sales Professionals the chapter President, Kevin Kelly, introduced us. An experienced professional trainer, she has developed her knowledge over the 28 years working with Pitney Bowes in field sales. She eventually moved into...

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#042: Lisa Earl McLeod - Discussing The Dual Perspectives of Black Lives Matter

Jul 19, 2020

In this, Part Two of my discussion with Lisa Earl Mcleod, we discuss our experiences and perspective on Black Lives Matter from either both sides of the pond, make sure you to listen to part one of this discussion episode 041 :-)  I asked Lisa who her Hero or Shiro was?

Lisa: In my country, right now, we're having...

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#041: Lisa Earl McLeod - Why Differentiate with Noble Purpose Sales

Jul 12, 2020

Lisa Earl McLeod introduced the philosophy of the noble purpose in her bestselling book Selling With Noble Purpose. Her research documents how organisations with a bigger purpose than money - make more money or experience higher customer and employee retention. Her firm's clients include Hootsuite, Volvo and Dave...

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#040: Why Rakhi Voria is Passionate About Retaining Women in Sales

Jul 4, 2020

Director of Global Digital Sales Development at IBM, Rakhi Voria manages a team that is responsible for helping companies digitally transform their sales organizations.  Rakhi previously helped Microsoft build a 2,000 person worldwide inside sales team. She is passionate about advancing women in sales and currently...

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