Mar 18, 2024
In this week’s Scale Your Sales Podcast episode, my guest is Sandra Long.
Sandra Long is a leading independent LinkedIn consultant,
instructor, and speaker. She is the author of the
best-selling
book, LinkedIn for Personal Branding: The Ultimate
Guide. Considered
as a pioneer for
women in B2B sales,
she enjoyed a
long first career in field sales for office
technology products.
In this episode, Sandra shares invaluable insights on leveraging
LinkedIn for sales, stressing the importance of optimising one's
profile and cultivating a strategic network. She emphasises that a
compelling LinkedIn profile is akin to a shop window and
underscores the significance of being intentional and strategic in
building a network that includes potential customers and
influencers. She offers practical tips for engaging with prospects
and customers online, including leveraging events to maximise
visibility. We delve into the significance of personal branding and
buyer-focused content, showcasing their impact on buyer confidence
and sales strategies. Sandra's expertise and practical advice
provide valuable tools for sales professionals seeking to expand
their network and enhance their sales approach, making this episode
a must-listen for actionable strategies and insightful perspectives
from a renowned LinkedIn expert.
Welcome to Scale Your Sales Podcast, Sandra Long.
Timestamps:
00:00 – Amplifying Sales Success by Building Strategic
Networks.
06:25 – Conference speakers should actively engage with their
audience.
10:38 – Experienced and seasoned teams are resistant to
change.
11:28 – Leaders have a fear factor about LinkedIn.
15:41 – Learning is life-long, critiques are
vital.
19:32 – Engage online, provide value, and share unique
insights.
23:01 – Mapping-out your network and utilising assets.
https://www.linkedin.com/in/longsandra/
https://www.instagram.com/sandraglong/
https://twitter.com/SandraGLong
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/in/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
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