Mar 25, 2024
In this week’s Scale Your Sales Podcast episode, my guest is Zeenath Kuraisha.
Zeenath is the
founder of the
E-University of Sales and The Asia
Pacific Sales & Marketing Academy (APACSMA),
renowned for its industry-endorsed accredited sales training
programs, certifications, sales audits, and
assessment. Boasting a
global reach, her multifaceted approach encompasses the 360
business, GTM, inside, and digital Sales Review Advisory and
Support Services. She serves as the Singapore Chapter President for
AA-ISP (now known as Emblaze), the Founding
Fellow for
Association of Professional Sales (now known as Institute of Sales
Professionals). Zeenath
has received
numerous accolades and recognition
from the industry including Sales Hacker’s 35 Most Influential
Women in Sales, Best Asia Corporate
Consultant by HRM Asia, and was named one of “Executive of the Year
for Education” by Singapore
Business Review.
In this episode, Zeenath delves into the evolution and purpose of
sales enablement, as well as the challenges related to its
effectiveness in achieving sales targets. Through her expertise and
experience, she delves into how sales enablement has transformed
over the years, expanding far beyond traditional sales training to
encompass a wide array of tools and activities aimed at empowering
the sales function and how it aims to contribute to incremental
revenue by helping sales professionals sell and perform better.
Zeenath shares her expertise in sales consulting, education, and
training needs for a diverse range of clients, emphasizing the
importance of understanding buyers as humans and the need for
authenticity, quality, pricing differences, value, and trust in the
sales process. We also talk about the adaptability of sales
enablement to meet the ever-changing demands of the market. Join us
as we uncover the secrets to sales success with her expert
guidance.
Welcome to Scale Your Sales Podcast, Zeenath Kuraisha.
Timestamps:
00:00 – Maximising Revenue Growth through Sales Enablement.
04:00 – Technology has evolved sales operations, enabling efficiency and improved analytics.
09:19
– Sales enablement contributes to closing revenue gaps.
11:25
– Sales leaders focus on numbers, but sales enablement involves
cross-functional collaboration to improve various areas beyond just
performance.
16:23 – The development of The Asia Pacific Sales & Marketing Academy (APACSMA)
18:09 – B2B is about trust, differentiation, and articulating value
proposition.
22:19 – Certification may not be necessary for all.
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
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