Nov 24, 2019
Niraj is forthright on salespeople becoming irrelevant and he is on a mission to change this. Most people are not aware that they work in sales, he says. Sales are the foundation of a business, if you do not sell you cannot invest. Buyers have become savvier, while sellers have not! Salespeople try to sell by email....
Nov 17, 2019
WOW, Alice Heiman gives lots of value talking about her new company TradeShow Makeover and much more.
The tradeshow industry has grown year on year for over 8 years. Companies are spending millions on trade show but not getting the ROI. Alice says that companies do what they have always done and do not get the results....
Nov 11, 2019
Listen to why serial CEO, Stephen Kelly is obsessed with customers.
He says, growth cures almost all evils but the power is now with the buyers. It's all about trust and companies must establish themselves as thought leaders and not ask the customer the same question twice.
Sellers must understand the market has...
Nov 4, 2019
There is a lot of synergy between the complex sale and specification sales. Jo talks about why specification selling has become even more challenging.
Specification sales are cantered in the construction industry and are about the way products are purchased and procured. The specification is based around the technical...