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Hello and welcome to the Scale Your Sales weekly Monday 12 noon GMT podcast. I am dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. Created a platform for B2B executives, sales leaders, key account managers and customer serving professionals engage with lively conversations on customer experience and behaviours, business growth and sales know-how - then you are on the right podcast:-)


Midcap companies hire me, Janice B Gordon, The Customer Growth Expert, to uses my 20+ years sales, customer experience and business experience to unleash hidden potential and accelerate growth by investing in customer relationships. I created the Scale Your Sales Framework to develop leading-edge capabilities to secure, retain and grow key customer relationships for long-term value and partnership. Awarded #25 on Sage Top 100 Global Business Influencer 2017, I achieved listing as #4 Top Sales Guru January 2020. I am a consultant, professional speaker and trainer, and author of Business Evolution: Creating Growth in a Rapidly Changing World. Check out my website for more content.

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Nov 24, 2019

Niraj is forthright on salespeople becoming irrelevant and he is on a mission to change this. Most people are not aware that they work in sales, he says. Sales are the foundation of a business, if you do not sell you cannot invest.  Buyers have become savvier, while sellers have not!  Salespeople try to sell by email....

Nov 17, 2019

WOW, Alice Heiman gives lots of value talking about her new company TradeShow Makeover and much more.

The tradeshow industry has grown year on year for over 8 years. Companies are spending millions on trade show but not getting the ROI.  Alice says that companies do what they have always done and do not get the results....

Nov 11, 2019

Listen to why serial CEO, Stephen Kelly is obsessed with customers. 

He says, growth cures almost all evils but the power is now with the buyers. It's all about trust and companies must establish themselves as thought leaders and not ask the customer the same question twice.

Sellers must understand the market has...

Nov 4, 2019

There is a lot of synergy between the complex sale and specification sales. Jo talks about why specification selling has become even more challenging.

Specification sales are cantered in the construction industry and are about the way products are purchased and procured. The specification is based around the technical...