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Welcome to Scale Your Sales weekly Monday 12 noon GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Nov 24, 2019

Niraj is forthright on salespeople becoming irrelevant and he is on a mission to change this. Most people are not aware that they work in sales, he says. Sales are the foundation of a business, if you do not sell you cannot invest.  Buyers have become savvier, while sellers have not!  Salespeople try to sell by email....


Nov 17, 2019

WOW, Alice Heiman gives lots of value talking about her new company TradeShow Makeover and much more.

The tradeshow industry has grown year on year for over 8 years. Companies are spending millions on trade show but not getting the ROI.  Alice says that companies do what they have always done and do not get the results....


Nov 11, 2019

Listen to why serial CEO, Stephen Kelly is obsessed with customers. 

He says, growth cures almost all evils but the power is now with the buyers. It's all about trust and companies must establish themselves as thought leaders and not ask the customer the same question twice.

Sellers must understand the market has...


Nov 4, 2019

There is a lot of synergy between the complex sale and specification sales. Jo talks about why specification selling has become even more challenging.

Specification sales are cantered in the construction industry and are about the way products are purchased and procured. The specification is based around the technical...