Dec 18, 2023
In this week’s Scale Your Sales Podcast episode, my guest is Usman Sheikh.
Usman is the Founder and CEO of xiQ, an award-winning B2B sales and
marketing platform. He aims to humanize B2B sales and marketing by
leveraging generative AI and psychology. He's a graduate of the
University of Michigan and before xiQ, Usman held various global
roles at SAP, including Vice President of Corporate Development,
Product Management, Sales Enablement, and Digital Commerce.
In this episode, Usman unravels the intricate distinctions between
AI and generative AI. He discusses their game-changing platform
that not only saves ten times the time in researching your
prospects but propels us into a future-focused paradigm, and sheds
light on the transformative power of identifying opportunities for
unique individuals within distinct organisations. Learn how their
innovative approach enables the generation of personalised content
that captivates the interest of each individual or organisation,
setting the stage for unparalleled engagement and success.
Welcome to Scale Your Sales Podcast, Usman Sheikh.
Timestamps:
05:52 – B2B sales and marketing practices need upgrading.
09:46 – XiQ predicts 4 key personality types accurately.
13:19 – Sales perspective: focus on future opportunities.
15:44 – Utilise digital breadcrumbs to personalise responses
effectively.
17:46 – Future relationships, small companies using AI
efficiently.
22:15 – Use tools for their intended purpose; be honest.
https://www.linkedin.com/in/usmanmsheikh/
https://twitter.com/xiqinc
https://www.instagram.com/xiq_inc/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event https://janicebgordon.com
LinkedIn: https://www.linkedin.com/in/janice-b-gordon/
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