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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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May 1, 2023

In this week’s episode of Scale Your Sales podcast, My guest is Sara Brooks. Sara is the Chief revenue officer of ZOA. Her company empowers the energy transition through brilliant consumer experiences, they believe that energy companies need to work hand-in-hand with consumers to stop climate change. 


Sara is a commercial leader with 16 years of leadership experience from building and growing commercial teams through hypergrowth in B2B Saas & Fintech across Nordics, Europe, North America. 


Sara is a fierce feminist and ambassador of women in sales and technology, Iranian born; She grew up in Sweden, and now live in London with husband and two daughters. 


In this week's episode We talked about powering the energy transition through brilliant customer experiences, how energy companies need to work hand in hand with consumers to stop climate change, recruitment in sales, customer centricity and many more.


Welcome to Scale Your Sales podcast, Sara Brooks. 



02:25 – Process of entering a new work position 


06:30 – Thoughts on the company’s seniority level 


09:10 – Accumulate experience, knowledge, and skills 


14:35 – Being hands-on in a business is a must 


17:00 – The process of optimizing people 


21:48 – CRO's first move  

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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