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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Feb 20, 2023

In this week’s episode of the Scale Your Sales Podcast, My guest is Lisa Dennis. 


Lisa Dennis is the Founder of Knowledgence Associates, her company helps businesses to “See the world through their customer’s eyes” 


Lisa Dennis is a Consultant, Global Marketing and Sales Strategist, her practice covers startups, mid-market organizations and enterprises such as Adobe, HP, IBM, and Microsoft. 

Also, Lisa Dennis is the Author of the book “Value Propositions that Sell: Turning Your Message into a Magnet that Attracts Buyers” and Next is her upcoming book “Do You Speak “Buyer”?” The messaging playbook for Marketing and Sales. 

Welcome to Scale Your Sales Podcast, Lisa Dennis.




1:29- A.I Messaging Effects on Sales Industry 


5:20- Knowing the Buyer’s Language 


7:55- Marketing Companies as Source of Sales 


11:51- Having a Structured Plan 


15:24- Getting Started 


18:37- Turning Messages as Buyer Magnet 


24:35- Different Kinds of Value Proposition, Explained.  


Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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