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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Oct 31, 2022

In this week’s episode of the Scale Your Sales podcast, my guest Timothy Hughes who I interviewed in episode one, talks about the second edition of his book “Social Selling: Techniques to Influence Buyers and Changemakers”. Timothy also discusses the 3 things that every sales professional needs to do to have a great social profile. 


Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow.

 He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”. Both published by Kogan Page.


Welcome back to Scale Your Sales Podcast, Timothy Hughes. 




00:00 - Social Techniques to Influence Buyers and Changemakers


04:40 - What is being digital today all about? What is social selling?


8:00 - Importance of having the right digital conversations


12:35 - The reason for the resistance of sellers to understand that buyers are now going digital


16:40 - Timothy Hughes discusses the second edition of his book “Social Selling: Techniques to Influence Buyers and Changemakers”


20:00 - Importance of reassessing the sales and marketing process


27:00 - The Golden age of the B2B Sales

Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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