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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #144: Michelle Schifrin - Leverage Technology to Matchmake Business Relationships– Michelle Schifrin

#144: Michelle Schifrin - Leverage Technology to Matchmake Business Relationships– Michelle Schifrin

Jul 4, 2022

Making this episode was a lot of fun for us. We hope you'll find it fascinating as well.

In this week's episode of Scale Your Sales podcast, my guest Michelle Schifrin discusses the revenue operations function in a young, accelerating growth tech firm.

 

Michelle discusses how their nimbleness enabled Hubilo to break down the conventional silos of sales, marketing, and product development, and how crucial it was for the developing business.

 

Michelle says, without clients, you can not generate revenue, so it is important not to lose sight of why you're here. Additionally, customer-centricity helps to close the gaps within all sales organisations.

 

Michelle has led the new business customer success teams for SDRs and BDRs throughout her career as a sales professional, and she gets energized by the meeting of process and people.

 

Sharing her experiences newly in the role and how the organization had to immediately change directions; during the pandemic, so as not to perish. Now working in revenue operations, she helps the sales team expand and increase revenue. 

 

Please welcome to Scale Your Sales Podcast Michelle Schifrin.

 

Timestamps:

 

00:00 - Leverage Technology to Matchmake Business Relationships

5:30 - How to create an engaging event

9:00 - Meeting the customer in their buying journey

12:30 - Importance of communication in a global environment

16:00 - How to train effectively in a remote world

18:30 - The Value of Curiosity and Tonality in Diversity in Sales

Michelle’s Profile linkedin.com/in/michelleschifri

https://www.hubilo.com/

 

Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021.

 

Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.

 

Book Janice to speak virtually at your next event https://janicebgordon.com

 

LinkedIn: https://www.linkedin.com/in/janice-b-gordon

 

Twitter: https://twitter.com/JaniceBGordon

 

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

 

More on the blog https://scaleyoursales.co.uk/blog

 

Instagram: https://www.instagram.com/janicebgordon

 

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