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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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May 9, 2022

In today's episode, my guest talks about picking up the phone, but also about the importance of tonality to engage in conversations. Cold calling, she says, is an important marketing channel and if you don't do it, then you're leaving money on the table.  

My next guest is the founder and CEO of One of a Kind Sales. In 2011, she saw the need for better quality, highly specialised lead generation. Using consultative selling skills, One of a Kind Sales proudly delivers unique lead generation, setting qualified appointments and providing top of the line sales training for their clients and their employees. Her team are highly trained sales professionals that excel at what most people hate doing. They love cold calling.


0:00 – Prioritize your tonality to have more engaging conversations.


02:45 - The significance of a pre-sales procedure.


05:30 - Why Tonality is important when cold-calling.


09:40 - Why is it essential to train your sales team in communications.


12:00 - Why communication style is crucial.


15:00 - The Value of discovery Conversation and Understanding Communication Styles


18:45 – Knowing who can add value to your business is critical.


22:38 - Nancy explains YAVIS and how it adds value to the company and your personal development?





Twitter: oneofakindsales


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021.


Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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