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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Nov 29, 2021

My next guest is the Sales Call Reluctance coach. She helps salespeople get their ask in gear! I love this phrase! Welcome to Scale Your Sales podcast, Connie Kadansky. 

0:00 Initiate Telephone Contact with a Strong Value Proposition 

2:36 How the Pandemic Has Created a Call Reluctance Epidemic 

6:07 How to Attract Prospects in a Professional and Ethical Way 

11:20 The Importance of a Good Value Proposition and Credibility 

17:18 Why are Salespeople Afraid of Business Development? 

19:11 The One Core Quality to Every Good Salesperson 

23:28 Why Savvy Salespeople Need 3 Different Lead Channels 

26:40 What Do You Care About in Order to Scale Your Sales?


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and of 150  Women B2B Thought Leader You Should Follow in 2021

Janice helps companies around the world to reimagine revenue growth through customer experience and sales.

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