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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #091: Melinda Emerson – Automation is Great but Companies Must Focus on Human Elements

#091: Melinda Emerson – Automation is Great but Companies Must Focus on Human Elements

Jun 28, 2021

My next guest of Scale Your Sales Podcast is Melinda Emerson. She is known as Small Biz Lady. She helps fortune 500 companies effectively target, and retain small business customers as the CEO of a quintessential group, she is America's number one small business expert. Welcome to Scale Your Sales Podcast Melinda Emerson 

00:00 Automation is Great but Companies Must Focus on Human Elements? 

6:19 Focus on the End Users Experience Helps Companies to Sell More 

11:32 Melinda says, There’re Problems that Chat Bot can’t Fix, But Humans Can! 

16: 04 Why it's Difficult to Change Vendors, unless they have a Catastrophic Customer Service Experience? 

19:08 One of the Biggest Failures the Large Corporations Have Is the Follow-up After the Sale 

21:47 Melinda Says, Look for Sales Trainers of Color and Women, people Have Different Perspectives and One Size Fits All Oriented Training Doesn't Really Work. 

24:28 Why Melinda says, B2B Selling is Never Going to be an Impulse Buy. 

27:30 End 

 

linkedin.com/in/melindaemerson 

Succeedasyourownboss.com 

Smallbizladyuniversity.com  

 

Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.  

Book Janice to speak virtually at your next event https://janicebgordon.com 

LinkedIn: https://www.linkedin.com/in/janice-b-gordon-customer-growth-expert  

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