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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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May 24, 2021

My next guest of Scale Your Sales Podcast is Liz Heiman. She is a national sales expert, founder, and CEO of Regarding Sales. Her company focuses on building B2B sales operating systems that drive extraordinary growth. Her strategy and processes create a roadmap for success that focuses on her clients and on growing their business.

Welcome to Scale Your Sales Podcast Liz Heiman

00:00 Why Focus on Systems and Processes to Efficiently Manage Salespeople

04:00 In The Process, We Were Able to Work Together and Grow the Division

06:25 Liz Says Building Relationships, Understanding Solving the Problems Help Close the Deal

09:18 Providing Technology to Eliminate Any Obstacle that Gets Between the Salesperson and Selling

13:00 Liz Says Investors and Startups’ expectations are Unrealistic, Which Would Kill Their Startups

19:09 Liz says You Should Set Up the Processes and Systems as Salespeople Are Not Great Organizers

23:22 End


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of Top 100 Global Business Influencer 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.

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