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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Jul 11, 2022

In this week's episode of the Scale Your Sales podcast, my guest Dr Stephen Timme discusses how they assist businesses in using their business and financial insights to increase the top line.


An Amazon best-seller of "Insight-led Selling," I read the book and would highly recommend it to every sales leader and sales professional. The book raises the bar for teaching salespeople the business skills they need to establish themselves as trusted advisors while simultaneously demonstrating the value of their solution to their clients.

As Founder and president of FinListics Solutions, which supports sales teams in leveraging business and financial data to boost top-line development.


Stephen also serves on the boards of various organizations that help children with disabilities live more satisfying lives.


Please welcome to Scale Your Sales Podcast Dr Stephen Timme.




00:00 - Become Your Customer's Trusted Advisers


03:31 – Concept of Educating Sales Professionals


06:25 – Identifying Business Goals


08:25 – Prioritizing Being Buyer and Customer-Centric


12:30 – Three Takeaways from “Insight-led Selling”


16:10 – Making the Buyer Journey Easier


17:39 – Being Open and Representative of Diversity in Sales (Company)


Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021.


Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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