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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #313 Erica Baird - Why Siloed Thinking is Ruining Your Company’s Profit

#313 Erica Baird - Why Siloed Thinking is Ruining Your Company’s Profit

Jun 16, 2026

Leaders trying to be everything to everyone are quietly stalling their careers and revenue growth.

 

Janice B Gordon sits down with Erica Baird, Executive Director of Global Sales and Service, to explore the leadership mindsets and revenue habits driving results in complex, highly regulated markets.

 

What you’ll learn:
a) Why your “personal board of directors” is your most valuable career asset
b) How authentic self-awareness fuels better leadership and team empowerment
c) The cultural shift that turned around a company losing millions per day

 

Today, Janice B Gordon is joined by Erica Baird, a trailblazing executive guiding over 1,200 people across automotive, construction, and mining sectors, delivering results through some of the toughest industry cycles.

 

Timestamps:

00:00 Importance of Humility in Leadership

03:19 Building a strategic network

08:21 Addressing workplace microaggressions

11:56 Hiring diverse senior leaders

12:58 Emphasizing Diversity and Inclusivity

16:33 Leading with empathy and care

19:18 Understanding revenue beyond surface numbers

25:20 Empowering Employees Through Listening

29:03 Overcoming challenges with courage and faith

29:55 Embracing risk and tough talks

 

Connect with Erica Baird

https://www.linkedin.com/in/erica-k-baird/

 

Connect with Janice

Book Janice to speak at your next sales or leadership event: https://janicebgordon.com

LinkedIn: https://www.linkedin.com/janice-b-gordon/

Instagram: https://www.instagram.com/janicebgordon

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

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