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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Dec 16, 2025

๐ŸŽ‰ 300 Episodes of Scale Your Sales โ€” and the journey continues ๐ŸŽ‰

Reaching the 300th episode of the Scale Your Sales podcast is a powerful moment of reflection, gratitude, and renewed focus. What began in 2019 as a platform to amplify fresh voices in B2B sales has grown into a global community committed to learning, customer excellence, and meaningful growth.

In this milestone episode, Janice B Gordon looks back on the lessons, conversations, and transformations that shaped the show โ€” and the leaders who made it possible. From courageous teams willing to rethink how they sell, to clients who achieved measurable improvements by shifting mindset and behavior, one message remains clear: sustainable growth starts with customer excellence.

This episode revisits why customer lifetime value is built through trust, collaboration, and data-informed decisions โ€” not shortcuts. Janice shares real client wins, reflections on leadership resilience, and why aligning teams around a clear North Star matters more than ever in challenging markets shaped by AI, uncertainty, and rising expectations.

As a thank-you to the community, Janice is also offering a limited Northstar Leadership Scale Growth diagnostic for CEOs, founders, and CROs looking to set a strong direction for the year ahead.

This isnโ€™t just a celebration of a number โ€” itโ€™s a reminder that when leaders lead with conviction, curiosity, and care for customers, growth follows.

Hereโ€™s to the next chapter and scaling sales with purpose into 2026.

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

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Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

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