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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #299 Frank Sondors - Transforming Sales with AI Agents: How to Blend Automation & Human Touch

#299 Frank Sondors - Transforming Sales with AI Agents: How to Blend Automation & Human Touch

Dec 1, 2025

In this weeks’ Scale Your Sales Podcast episode, my guest is Frank Sondors.

 

Frank comes with over a decade of experience in B2B Sales, working for companies like Google, SimilarWeb, Black Crow and Whatagraph whether as an individual contributor and all the way leading large sales teams. Currently, he's building Salesforge.ai to give companies the ability to blend their current sales efforts with AI agents to maximize pipeline and drive down cost. In less than a year they've scaled up from $0 to $3M ARR.

 

In today’s episode of Scale Your Sales podcast, Frank shares how Salesforge scaled to $30M ARR in under a year by using AI agents to increase productivity and reduce operational costs. The discussion highlights the practical realities of AI adoption, from enabling small businesses to compete at a higher level to addressing the challenges of empathy, nuance, and system integration within larger organizations. This episode offers actionable guidance and real-world examples for sales leaders and executives shaping their digital transformation strategies.

 

Welcome to Scale Your Sales Podcast, Frank Sondors.

 

 

Timestamps:

00:00 AI-Driven Sales Scaling

04:32 Tech Transforming Speed and Context

09:45 Human vs. AI in Business

11:41 AI Follow-Up for Sales Insights

16:45 AI Agents and User Curiosity

20:20 Enterprise vs. SMB Pricing Comparison

23:00 Technology Adoption in Enterprise

26:13 Embrace Autonomous Systems Now

28:08 Side Project for Legacy Systems

32:21 Optimizing Costs Through Efficiency

34:36 Elon Musk: Controversial Tech Visionary

 

published book: https://www.amazon.com/AI-SDR-Your-Edge-100M-ebook/dp/B0FTYKF39H/ref=sr_1_1?crid=1XJ4K6HRAF7ZZ&dib=eyJ2IjoiMSJ9.emcVRBDHC8e7fpXgNYI7sA.WU6gyafRCVrv8NuVAzOb1Gp6-bhEULZgLJSHEzz5eNA&dib_tag=se&keywords=frank+sondors&qid=1760378361&sprefix=frank+sondors%2Caps%2C146&sr=8-1

 

https://www.linkedin.com/in/franksondors/

 

https://x.com/franksondors

 

 

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

 

Book Janice to speak virtually at your next event: https://janicebgordon.com

 

LinkedIn: https://www.linkedin.com/janice-b-gordon/

 

Twitter: https://twitter.com/JaniceBGordon

 

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

 

More on the blog: https://scaleyoursales.co.uk/blog

 

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Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.