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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #298 Paul Fuller - Elevating Sales Teams Through Human Intelligence and AI

#298 Paul Fuller - Elevating Sales Teams Through Human Intelligence and AI

Nov 17, 2025

In this weeks’ Scale Your Sales Podcast episode, my guest is Paul Fuller.

 

Paul's mission is to help others shine bright with the gifts they have been given. He is the CRO of Membrain, a CRM company focused on elevating the sales profession.

 

In today’s episode of Scale Your Sales podcast, Paul shares why intuitive judgment, emotional connection, and authentic leadership remain essential—even as organizations increase their investment in AI. Offering practical guidance for CEOs and sales leaders, the conversation examines how to build high-performing teams through strong culture, people development, and thoughtful use of technology. They also discuss balancing financial goals with human fulfillment and establishing a clear roadmap for sales success through 2026.

 

Welcome to Scale Your Sales Podcast, Paul Fuller.

 

 

Timestamps:

00:00 AI and Human Foundations

04:25 AI Adoption: Focus Amid Uncertainty

08:28 Leadership in Evolving Organizations

11:37 Balancing Leadership and Performance Goals

15:16 Alignment Drives Success

18:44 Empowering Teams for Strategic Growth

21:43 Retrench, Focus, and Grow

25:17 Shine Bright Through Darkness

27:23 Transforming Sales, Transforming Lives

 

https://www.linkedin.com/in/psfuller/

 

 

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

 

Book Janice to speak virtually at your next event: https://janicebgordon.com

 

LinkedIn: https://www.linkedin.com/janice-b-gordon/

 

Twitter: https://twitter.com/JaniceBGordon

 

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

 

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