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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Oct 20, 2025

In this weeks’ Scale Your Sales Podcast episode, my guest is Michelle Kim.

 

She is a marketing leader with 20+ years scaling growth at FlutterFlow, Pantastic, Amplitude, and Okta (through IPO). She excel at building high-performance teams, driving demand, and shaping categories also to advisor for startups across stages. Board Member at Women in Revenue and leader at GTM Leader Society, fostering connection and thought leadership among executives.

 

In today’s episode of Scale Your Sales podcast, Michelle shares her expertise in scaling organizations through rapid change and the evolving world of AI. She discusses why curiosity and strategic questioning are essential for modern leaders and how adaptability, customer focus, and seamless buyer experiences drive success. This insightful conversation offers practical guidance for leaders looking to inspire growth and thrive through change.

 

Welcome to Scale Your Sales Podcast, Michelle Kim.

 

 

Timestamps:

00:00 The Superpower of Good Questions

04:13 Custom Strategies Over Playbooks

06:45 Curiosity: Key to Success

10:16 Customer Understanding Drives Success

12:56 Informed Buyers Shape First Calls

18:32 Metrics-Driven Funnel Optimization

22:33 Change Brings Discomfort, Opportunity

24:26 Amplifying Teams and Outcomes

27:15 Ask Better Questions for Answers

 

https://www.linkedin.com/in/michellejeankim/

https://x.com/michellejeank

 

 

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

 

Book Janice to speak virtually at your next event: https://janicebgordon.com

 

LinkedIn: https://www.linkedin.com/janice-b-gordon/

 

Twitter: https://twitter.com/JaniceBGordon

 

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

 

More on the blog: https://scaleyoursales.co.uk/blog

 

Instagram: https://www.instagram.com/janicebgordon

 

Facebook: https://www.facebook.com/ScaleYourSales

 

And more!

Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.