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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #289 Leore Spira - Aligning People, Process, and Technology for Scalable B2B Sales Success

#289 Leore Spira - Aligning People, Process, and Technology for Scalable B2B Sales Success

Jul 14, 2025

In this weeks’ Scale Your Sales Podcast episode, my guest is Leore Spira.

 

Leore Spira is a Revenue Operations executive and advisor, and GTM strategy leader with over 15 years of experience in B2B SaaS. She specializes in scaling startups, aligning cross-functional teams, and transforming insights into execution. Known for her strategic vision, operational rigor, and data-driven leadership across marketing, sales, and customer success.

 

In today’s episode of Scale Your Sales podcast, Leore emphasizes the importance of aligning people, processes, and technology, and shares why understanding both the business ecosystem and internal stakeholders is key to sustainable growth. They also discuss the evolving role of AI, the value of empathy and transparency, and how to balance automation with a human-first approach to customer relationships.

 

Welcome to Scale Your Sales Podcast, Leore Spira.

 

 

Timestamps:

00:00 Adapting Business Practices for Growth

07:09 Proactive Pre-sale and Marketing Strategy

10:09 Collaborative Pipeline Focus

13:56 AI for Streamlining Dashboards

17:24 Enhancing Team Support with AI

21:00 AI: Efficiency Over Expansion

26:19 Customer Journey and Success Focus

28:35 Mutual Evaluation in Sales Strategy

33:00 Leadership's Role in Organizational Impact

34:58 Data-Driven Survival Strategies

 

 

https://www.linkedin.com/in/leorespira/

 

 

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

 

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Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.