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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #288 Nick Buxton - Explores the Future of Sales: Value, AI, and Team Transformation

#288 Nick Buxton - Explores the Future of Sales: Value, AI, and Team Transformation

Jul 1, 2025

In this weeks’ Scale Your Sales Podcast episode, my guest is Nick Buxton.

 

Nick has a background in engineering, 2x CRO, and 5x VP of Sales. Over the past 20 years I've worked my way up from individual contributor at seed, Series A- C, privately held, FTSE and NYSE listed tech companies. He is now helping tech companies deliver revenue transformation projects with a range of partners.

 

In today’s episode of Scale Your Sales podcast, Nick shares his value-led growth approach and why breaking down silos between sales, marketing, and customer success is key to building customer-centric organizations. He and Janice explore the difference between solving user problems vs. business needs, the impact on go-to-market strategy, and the evolving role of CROs as AI and sales enablement continue to reshape the future of sales.

 

Welcome to Scale Your Sales Podcast, Nick Buxton.

 

 

Timestamps:

00:00 Product-Led Growth Challenges Explained

05:51 Embrace Product-Led Growth Strategy

07:09 Customer-Led Growth Insights

13:29 Sales Competency Deficit Analysis

14:41 Challenges in Building Sales Relationships

20:13 Improving Sales Leadership Competencies

22:08 Sales Enablement and CROs Alignment

25:20 Understanding Product Value Basics

28:31 Silent Quitting: Mutual Interview Necessity

 

 

https://www.linkedin.com/in/nick-buxton/

 

 

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

 

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Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.