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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #267 Cliff Simon - Align People, Processes, and Technology to Enhance B2B RevOps Strategies

#267 Cliff Simon - Align People, Processes, and Technology to Enhance B2B RevOps Strategies

Nov 11, 2024

In this weeks’ Scale Your Sales Podcast episode, my guest is Cliff Simon.

Cliff is the CRO of Carabiner Group: a part of SBI Growth, and advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. He is an active leader in multiple GTM communities. He has anchored GTM teams in SaaS and Service industries including consulting, network & communications, software, e-commerce, and supply chain. Cliff is a recipient of the 2024 Modern Sales Leader award from HubSpot.

In today’s episode of Scale Your Sales podcast, Cliff emphasizes the importance of early customer value communication and reducing friction for better decision-making. Discussing the critical role of aligning people, processes, and technology to optimize revenue operations in the B2B sales environment. Together, exploring customer-centric strategies that can transform sales approaches in today’s dynamic landscape.

Welcome to Scale Your Sales Podcast, Cliff Simon.

 

 

Timestamps:

00:00 Align people, processes, tech for effective B2B sales.

06:18 He starts tomorrow; I'm confident he's perfect.

08:57 Understanding curiosity and intrinsic motivation fosters alignment.

10:33 Identify intrinsic motivations for behavioural change.

13:40 Focus on aligning with customer-perceived value.

17:13 Adapting strategies for evolving millennial buying behaviours.

20:46 Knowledge isn't effectively documented or distributed.

24:15 Water collection is crucial for island survival.

 

 

https://carabinergroup.com/wp-content/uploads/2023/05/Carabiner-Group-Pavilion-Bringing-Revenue-Operations-to-Life-in-Your-Organization-1.pdf

https://www.linkedin.com/in/cliff-simon/

 

 

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

 

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