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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #249 Laura Hannan - Maximizing Sales Navigator and Microsite for Effective Brand Awareness and Lead Generation

#249 Laura Hannan - Maximizing Sales Navigator and Microsite for Effective Brand Awareness and Lead Generation

Jul 8, 2024

In this weeks’ Scale Your Sales Podcast episode, my guest is Laura Hannan.

Laura is one of my go-to LinkedIn people. She's a bit of a Sales Navigator geek, she trains salespeople on LinkedIn, and she is also a founder of a 'done for you' LinkedIn marketing agency, Pitch121. They manage personal profiles for time-poor execs and help salespeople get in front of their target accounts.

In today’s episode of Scale Your Sales podcast, Laura Hannan, founder of Pitch121, discuss about LinkedIn marketing and sales strategies. Laura shares insights on leveraging Sales Navigator, utilizing peer connections, and the importance of targeted brand awareness. She also covers microsites, AI tools, and the impact of personal perspective in posts, providing valuable tips for successful sales outreach and lead generation on LinkedIn.

Welcome to Scale Your Sales Podcast, Laura Hannan.

 

Timestamps:

00:00 LinkedIn homepage is rarely used, sales navigator preferred.

06:18 Challenges in brand recognition and LinkedIn connections.

07:32 Strategically leveraging connections to reach target accounts.

14:10 Tailoring messaging to match target's word choices.

16:53 LinkedIn profiles lacking web links, a missed opportunity.

20:13 Engage deeply with target accounts for success.

24:12 Prioritize engaging with senior execs on LinkedIn.

28:07 Sending concise slides replaced by informative video summaries.

29:12 Service pages tailored to user language, technologies.

33:33 Appreciation for networking, its modern relevance emphasized.

 

https://www.linkedin.com/in/laurajhannan/

 

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

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