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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Jun 3, 2024

In this weeks’ Scale Your Sales Podcast episode, my guest is Anne Pao.

Anne is 5 times Startup Operator, Heart-forward Leader, Mother, Startup Advisor and Board Member. Anne is founder/CEO of Ignite Consulting, a fractional GTM strategy and RevOps firm that partners with startups to install and scale a unified GTM foundation.

In today’s episode of Scale Your Sales podcast, Anne offers a unique perspective honed through her experience as a buyer in over 500 deals. Anne shares the types of conversations that have shaped her approach as a sales leader and Chief Revenue Officer (CRO). Delve into the importance of understanding the viewpoints of various stakeholders, both internal and external, to effectively communicate the value and return on investment of your product or service.

Welcome to Scale Your Sales Podcast, Anne Pao.

 

Timestamps:

00:00 - Driving Revenue Growth to Effective Sales Leadership

05:42 - Analyzed, quantified, and presented business case successfully.

06:27 - Developed ROI plan for software implementation and adoption.

10:45 - Understanding buyers and mitigating risks for success.

15:25 - Essential skills for exceptional sales performance.

16:02 - Seeking baseline competence, focus, strategy, and measurability.

19:55 - Interview process focuses on skills and alignment.

22:26 - Recruiters stress test skills and decision-making process.

27:29 - Ignite Consulting, one year old, offers go-to-market services.

29:16 - Need alignment, operating cadence, and team support.

 

https://www.linkedin.com/in/annepao/

 

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

Book Janice to speak virtually at your next event: https://janicebgordon.com

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Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

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