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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #243 Emma York - Enhancing B2B Social Media Engagement

#243 Emma York - Enhancing B2B Social Media Engagement

May 27, 2024

In this weeks’ Scale Your Sales Podcast episode, my guest is Emma York.

Emma is a social media trainer, mentor, digital marketing specialist and owner of Fresh Approach Digital.

In today’s episode of Scale Your Sales podcast, Emma is telling us about social media for B2B businesses, featuring a social media expert. Exploring insightful strategies for not only building brand awareness but also leveraging personal branding across various platforms. The discussion will encompass the surprising relevance of TikTok for B2B companies, offering practical tips and reasons to establish a presence on this burgeoning platform. Get ready for a fascinating exploration of how B2B businesses can thrive in the social media landscape.

Welcome to Scale Your Sales Podcast, Emma York.

 

Timestamps:

00:00 - Enhancing B2B Social Media Engagement.

06:02 - LinkedIn and TikTok: Adapt your story for platforms.

08:29 - Corporate lifestyle now resembles that of entrepreneurs.

11:12 - Remote work increases productivity but faces resistance.

13:34 - Elevate personal brand on social media platforms.

18:59 - Content creators should clearly communicate their goals.

22:37 - Utilize TikTok to raise brand awareness.

26:30 - Engage actively and listen to your audience.

29:34 - Grateful for knowledge, will connect again. Thank you.

 

https://www.linkedin.com/in/emmayorkuk/

https://www.instagram.com/freshapproachdigital/

 

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

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