Scale Your Sales Podcast

Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

Please give the show a rating and review on iTunes? 😊 Ensure you subscribe for more expert insights and please do SHARE the LOVE.

#312 Steve Gielda - Why Your Sales Pipeline Isn’t as Healthy as You Think

Jun 1, 2026

Most CEOs think their sales pipeline is healthy, but the real story is hiding in stalled and quietly lost deals.

We unpack why processes always beat skills for predictability and how top sales teams are winning bigger in a tougher market.

In this episode, Janice B Gordon sits down with Steve Gielda to reveal the...

#311 Maria Boulden - Why Most Go-To-Market Strategies Crash Before Take-off

May 19, 2026

AI is transforming sales organizations faster than ever, but most leaders are still leaving revenue on the table by outsourcing too much judgment to technology.

In this episode, Janice B Gordon explores with her guest how rapid market shifts, generational diversity, and the rush to deploy AI are disrupting...

#310 Sandy Yu - Is your sales team missing 50% of revenue

May 4, 2026

In this episode, we reveal why upsell and cross-sell are your secret weapons for scalable, efficient revenue growth.

This conversation strips back the myths around expansion revenue as Janice B Gordon and Sandy Yu uncover practical ways CEOs can turn customer relationships into predictable, repeatable revenue.

What...

#309 Lindsay Rios - Are you scaling revenue or just creating chaos?

Apr 20, 2026

Most CEOs think more pipeline is the answer, but chasing volume without alignment will wreck your revenue engine.

In this episode, Janice B Gordon and Lindsay Rios unpack the pipeline myth, share hard-won lessons from scaling high-growth organizations, and reveal why aligning teams on ICP is the secret to scalable,...

#308 Mirjam Martin - Operational Clarity vs. Revenue Leaks: How RevOps Drives Organizational Growth

Apr 6, 2026

In this weeks’ Scale Your Sales Podcast episode, my guest is Mirjam Martin.

Mirjam Martin has over 15 years of experience in Revenue Operations, encompassing the full spectrum of new business development, upselling and cross-selling, renewals, and marketing reporting. She has previously held positions as a Presales...