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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #197: Justin Leigh - Coaching Leaders to Coach for Sales Success

#197: Justin Leigh - Coaching Leaders to Coach for Sales Success

Jul 10, 2023

In this week’s episode of Scale Your Sales Podcast, my guest is Justin Leigh, the founder of Focus4Growth. Focus4Growth is a Sales & Leadership Training Company specialising in B2B markets that helps businesses achieve growth and create greater impact in the world.

 

 

Justin Leigh is an award-winning business leader with over 25 years of experience in sales and leadership. He is the bestselling Author of Inspire, Influence, Sell and the host of the Inspire Sales Podcast. 

 

 

In this episode, we talk about his second book, Coaching Leaders. Justin discusses the gaps in leadership that made him recognise the importance of a more customer-focused approach to sales. He also shares his journey as a sales leader, talking about his failures and mistakes, and his light bulb moments. These led him to realise that coaching rather than directing translates into improvements, and eventually leads to higher team performances.

 

 

Welcome to Scale Your Sales Podcast, Justin Leigh. 

 

 

Timestamps:

 

 

02:40 - Concept behind coaching sales leaders.
 

06:56 - A strategic view of sales conversations takes longer but comes with higher rewards.

10:24 – Why coaching is better than directing. 
 

15:34 – Women sales leaders are better at empathy.

18:33 – New generations are transitioning the style of sales leadership.


22:25 - Impostor syndrome is a catalyst for growth.

 

24:16 – The benefits of being open about your failures, not only successes.

 

linkedin.com/in/justin-leigh-coach
justin-leigh.com 
linktr.re/JustinLeigh 
focus4growth.co.uk 

 

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales. 

 

 

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