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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #196: Wissam Tabbara -Top of Funnel Optimisation to Drive Sales

#196: Wissam Tabbara -Top of Funnel Optimisation to Drive Sales

Jul 3, 2023

In this week’s episode of Scale Your Sales podcast, my guest is Wissam Tabbara, the founder of Truebase. Truebase is an intelligent search platform that has a unique search system that makes finding information easier and faster.

 

Wissam has over 20 years of experience as an entrepreneur. He has founded four startups, including Truebase. Throughout his career, he has helped start new companies and led them to success. Wissam has also been part of two startup exits. Besides being the CEO of Truebase, he is an advisor and mentor to several startups.

 

In this episode, we talk about their approach to campaigns being both scientific and experimental, in order to perfect the customer experience and rapidly discover the product value. This experience needs to be seamlessly embedded in every customer interaction. Once this foundation is established, it serves as a strong lever to positively drive sales.

 

Welcome to Scale Your Sales podcasts, Wissam Tabbara.

 

Timestamps

 

03:13 – Impact of the pandemic on companies' go-to-market strategies

 

08:24 – Stepping out of the engineering space

 

10:54 – Importance of effective communication in both building and selling

 

13:40 – What is unique and different about Truebase

 

19:08 – Working with both scientific and experimental approaches in sales campaign

 

25:22 – Benefits of using AI in sales prospecting journey

 

28:30 – Importance of pre-customer experience

 

https://www.linkedin.com/in/wissamtab...

 

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.

 

 

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