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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Sep 26, 2022

In this week's episode of the Scale Your Sales podcast, my next guest, Eugene Shim discusses diversity, the need to keep pushing the edge, the significance of fostering empathy, and how to inspire empathy not only with your team but also for your customers.

Eugene Shim also discussed how sales leadership must adapt post-covid to the virtual world, bringing out some really positive aspects of the go-to-market model and how we're conducting business.


Eugene Shim is a results-driven Sales Leader with over 20 years of experience working at Financial Services companies like Nasdaq and more recently at hyper-growth tech companies. With a consistent record of surpassing goals and leading teams through transformation and unprecedented growth. He has created and implemented sales teams and all related groundwork multiple times.

Welcome to Scale Your Sales Podcast, Eugene Shim.



00:00 - Prioritizing customer experience through empathy and positivity


2:40 - Importance of continuing to forge, maintain, and grow customer relationships.


5:30 - Leveraging platforms at hybrid events


9:30 - Diversity is essential for innovation.


11:25 - Encouraging and nurturing positivity in an organization


14:30 - Barriers to diversity in the workforce


19:00 - The value of being a customer-centric organization


21:00 - Eugene Shim's career learnings


26:00 - Instilling transcendence in a sales team


Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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