Preview Mode Links will not work in preview mode

Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

Please give the show a rating and review on iTunes? 😊 Ensure you subscribe for more expert insights and please do SHARE the LOVE.

Sep 12, 2022

In this episode of Scale Your Sales podcast my guest talks about being Better, Unique and Desirable “BUD”. Thomas Ellis has been in the sales industry for over 35 years working in Corporate America, managing a team of sales managers and 60 sales professionals and then moving into his coaching business. 

Thomas Ellis is the President and Chief Sales Coach for EWC Consultants where he works with business owners and sales professionals on mastering easy and simple sales strategies that help close big deals. He has recently released the book BUD: The Sales Process that gets Results. He believes that if you master the basics of the selling process then you will be wildly successful.


Welcome to Scale Your Sales Podcast Thomas Ellis.



00:00 -Close Big Deals With Easy Sales Strategies


03:40 - Activities that get results in the sales process


5:20 - How to add value to your customer’s business growth.


7:00 - How to apply "B.U.D" in the sales process


10:40 - Importance of focusing on your role in a decision-making process.


13:00 - Thomas Ellis’ views on Diversity


17:00 - Being intentional when implementing diversity in organizations

Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.

Book Janice to speak virtually at your next event



Scale Your Sales Podcast:

More on the blog