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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Jul 18, 2022

In this week's episode of the Scale Your Sales podcast, Aaron Spencer discusses the distinctions between sales enablement and sales operations in this episode, but she also goes in-depth on the organizational aspects, level of complexity, and how it benefits the customers.

She is passionate about learning new things and coming up with innovative and augmentative solutions to problems in order to get things done quickly and effectively.

She transitioned from UK enterprise direct sales to worldwide sales enablement roles for two publicly traded businesses throughout her more than 20 years of expertise in the SaaS industry.

Please welcome to Scale Your Sales Podcast, Aaron Spencer.


00:00 – The Shortest Route to the Best Sales Outcome

05:40 – Enable Sales Marketers to Deliver Messages Efficiently

10:30 – How to Build a Sales Process

13:35 – Identifying Goals for Sales Enablement

15:30 - The importance of After-Sales Customer Support

18:30 – Difference Between Equity and Equality

29:00 – Prioritizing open communication with your team


Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021.


Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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