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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Jun 27, 2022

In this episode, my guest talks about creating partners collaborators, and allies for women in sales. men are key to this. she's written a book to help men to support women in sales to help them to develop a better language and culture the genders fairness and understanding this not only supports women but it supports men as well in growing their confidence.


You will love this episode, born in Sweden she was co-founder of Sanbolic in 2000 which was acquired by Citrix in 2015. now the founder and CEO of eq inspiration. she is a board director and a successful entrepreneur. from her first-hand experiences, she aims to engage men in the conversation of gender equality and women's advancement. she is the author of women in tech a Book For Guys. Please welcome to Scale Your Sales Podcast Eva Helen. 




00:00: Collaborating for Gender Equality in Sales


04:48 - Leadership in Sales


07:00 - Importance of Supporting Men in Sales


10:30 - Supporting Organizations by Promoting Diversity in Sales


13:00 - Prioritize Empathy When in Sales


20:40 - The 7 Character Prototypes


26:00 - How “Women in Tech - A Book For the Guys” Helps People in Sales 






Twitter: Ehelen


Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021.


Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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