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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Jun 20, 2022

In this episode, my guest discusses sales coaching and its importance in training. Within one month of training, 87% of skills are lost. Coaching allows sales leaders and managers to change what they do and how they do it and better transfer positive behaviours to their teams.


You'll learn a lot about the alchemy of communication and personal development from my guest, who has a background in selling to large corporations. My next guest is an NLP life coach, professional hypnotherapist, EFT practitioner, and the founder of Aurate Limited. She says sellers must focus on nurturing salespeople and coaching effectively for sales success.


Welcome to Scale Your Sales Podcast Jacqueline Norton




00:00:00 - Maintain the Alchemy of Communication and Personal Development


00:06:50 - 4 Ways of Knowing


00:09:55 - Ancient Medicine Wheel / Different Levels of Consciousness and Developing Awareness


00:12:06 - Why Empathy is Important in Sales


00:17:30 - Diversity in Sales and The Importance of Inclusivity in Sales


00:22:05 - How to Coach your Sales Team




Twitter: AuArtistsaa1



Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021.


Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


Book Janice to speak virtually at your next event






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