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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Jul 19, 2021

My next guest of Scale Your Sales Podcast is Wesleyne Greer. She marries her love of sales, her passion for coaching at transformed sales with a strong track record for driving revenue through sales marketing and ongoing customer support. Through her process, she understands that sales leaders require both coaching to develop their leadership skills with outside-the-box strategies to ensure everyone on the team becomes a sales superstar. She is singly focused on clients and more repeatable sales. Welcome to Scale Your Sales Podcast Wesleyne Greer  

00:00 Why B2B Salespeople Need to Focus on their Customers, rather than Themselves   

4:15 Wesleyne talks about How she Learned to Become a Sales Leader 

09:14 Why Wesleyne says, Buyers Don't Care about Salespeople, but their own Problem 

12:50 To Develop Strong Sales Team, Leaders need to Understand their Personal Goals 

15:10 Companies need to Listen to Customers’ Needs and Address their Problems   

18:29 The First Step to Diversify SalesForce is truly Assessing and Hiring them 

23:00 End  


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.  

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