Preview Mode Links will not work in preview mode

Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

Please give the show a rating and review on iTunes? 😊 Ensure you subscribe for more expert insights and please do SHARE the LOVE.

Jul 5, 2021

My next guest of Scale Your Sales Podcast is Steven Benson. He had joined Google and became Google's enterprises' top sales global executive in 2009. He is the president of the sales hall of fame, and host of outside sales, talk a podcast specifically for outside salespeople. He is the CEO and founder of Badger Maps, the Number One App in the Appstore for outside salespeople to upgrade existing CRMs with mapping routing and scheduling. Welcome to Scale Your Sales Podcast Steven Benson. 


00:00 Why Companies Must Keep Salespeople Aligned with Customers Rather than Revenue  

1:57 Badger Maps Application Help Field Salespeople Focus on their Right Customers 

5:37 Why Traditional CRMs Haven't Really Been Focused on Solving Problems That Field Salespeople Have  

8:37 Steven says it is more Effective to Switch Sales Reps Compensation from Revenue to Profitability. 

12:02 Companies Need to Leverage Sponsorships for Better Decision Making in Complex Sales Cycles 

15:56 Why the Buyers and Customer Focus must be both Short Term and Long Term in Sales Cycle? 

20:06 Companies Need to Change Messaging to Better Help Customers Do More with Less. 

26:55 End 

2-months free trial: 


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.  

Book Janice to speak virtually at your next event  



Scale Your Sales Podcast:  

More on the blog