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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Jan 31, 2022

My next guest is Managing Director of Executive Sales Coaching Australia and is Australia's leading authority in selling to C-Level. Listed in Top Sales World as the top 50 keynote speakers in 2020. Welcome to Scale Your Sales podcast, Steve Hall.

0:00 Rework the Sales System to Make Sales Simpler and More Effective. 

2:19 How the great resignation is affecting all professions around the world. 

6:38 How sales technology can be misused. 

8:39 Start the process with the end in mind. 

10:47 Why marketing personas are a step in the right direction. 

14:51 How to stand out when talking to people in the C-Suite. 

17:30 Outsource research to someone who is good at it. 

20:41 What is the best way to get in touch with the right people in a company? 

25:46 The more diversity you have, the better.


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and of 150  Women B2B Thought Leader You Should Follow in 2021

Janice helps companies around the world to reimagine revenue growth through customer experience and sales.

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