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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #112 : Bill McCormick – Authenticity and Credibility is Key in Social Sales

#112 : Bill McCormick – Authenticity and Credibility is Key in Social Sales

Nov 22, 2021

My next guest is Bill McCormick. Bill is the Chief Sales Officer of Social Sales Link. As a LinkedIn sales and social selling trainer, Bill shows sales professionals how to start more sales conversation by leveraging the power of LinkedIn. Welcome to Scale Your Sales podcast, Bill McCormick. 

0:00 Authenticity and Credibility is Key in Social Sales 

2:24 How Virtual Social Selling Can Help You  

5:53 Why Should We Take the Online Conversation Offline? 

12:14 The Importance of Authentic Interactions 

13:15 Branding Yourself the Right Way 

19:01 The Shift in Sales Mindset Starts at the Top 

22:23 What is True Customer-centric Sales? 

Social Sales Link: socialsaleslink.com   

Twitter: BillTeamCC 

Making Sales Social Podcast: https://podcasts.bcast.fm/making-sales-social 

Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.

Book Janice to speak virtually at your next event https://janicebgordon.com

LinkedIn: https://www.linkedin.com/in/janice-b-gordon-customer-growth-expert

Twitter: https://twitter.com/JaniceBGordon

Scale Your Sales Podcast: http://scaleyoursales.libsyn.com

More on the blog https://scaleyoursales.co.uk/blog

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