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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Oct 13, 2019

Like many marketing practitioners, in the early years of social media Paul was sceptical. Watch the Scale Your Sales Podcast and find out why Paul Lewis says you must get on board to social selling. He has built and scaled a highly effective social selling program which to date has generated over $30M in revenue.

Paul says, the only things that his teenage daughters do not do with their phones are to make calls, the way we communicate is changing. Listen up for Pauls tried and tested strategy. Listen to the full interview to see what Paul does for sanity purposes and ideas generation. 

00:00 Paul Lewis Gives Examples of New Methods That Augment Traditional Sales.

02:38 How social media plays a vital role within marketing.

04:51 Why some people are sceptical about the use of social media as part of their sales toolkit.

06:47 Why people who change their mindset are the people who, find their place in the business world.

08:28 How Paul in prospecting can identify the specific target.

12:20 Why you must regularly engage on LinkedIn.

14:12 Desert Island, Paul would take his running shoes.

15:41 End