Preview Mode Links will not work in preview mode

Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

Please give the show a rating and review on iTunes? 😊 Ensure you subscribe for more expert insights and please do SHARE the LOVE.

  1. All Episodes
  2. #315 Jane Egerton-Idehen - How Ignoring Local Voices Destroys Expansion Plans

#315 Jane Egerton-Idehen - How Ignoring Local Voices Destroys Expansion Plans

Jul 14, 2026

Too many global strategies are written for boardrooms, not the markets they’re meant to serve and it’s a mistake that’s costing companies real growth.

Janice B Gordon dives deep with Jane Egerton-Idehen on the high price of ignoring local nuance in international sales. Together, they unpack how adaptive strategies and authentic stakeholder engagement are defining the next generation of winning CEOs.

What you’ll learn:
a) Why treating Africa as a single market sabotages growth
b) The business case for local presence and on-the-ground leadership
c) How listening to the market reveals new revenue opportunities

Jane Egerton-Idehen is the MD and CEO of Nigeria Communications Satellite Limited, an experienced tech executive and author, who has led commercial growth for over 15 years across Africa’s telecom sector. She’s held senior leadership roles at Meta, Ericsson, Avani Communications, Nokia, and Siemens, and is the author of Be Fearless.

 

Timestamps:

05:39 Localizing products for diverse markets

07:45 Understanding B2B and client relationships

10:49 Understanding Local Market Needs

15:48 Understanding Market Needs

19:09 Adapting to Market Disruptions

22:38 Finding opportunity in a crisis

23:49 Building Trust with Stakeholders

32:11 Listening to client needs

35:14 Evaluating and aligning team competencies

37:20 Challenges of Pivoting in Business

 

Connect with Jane Egerton-Idehen

LinkedIn: https://www.linkedin.com/in/jane-egerton-idehen-6716a39/

 

Connect with Janice

Book Janice to speak at your next sales or leadership event: https://janicebgordon.com

LinkedIn: https://www.linkedin.com/janice-b-gordon/

Instagram: https://www.instagram.com/janicebgordon

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.