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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #305 Deidre Hudson - Building Customer-Centric Sales: Lessons in Alignment, Authenticity, and Leadership

#305 Deidre Hudson - Building Customer-Centric Sales: Lessons in Alignment, Authenticity, and Leadership

Feb 23, 2026

In this weeks’ Scale Your Sales Podcast episode, my guest is Deidre Hudson.

 

Deidre Hudson is a marketing executive, strategist, and storyteller with deep expertise in go-to-market strategy. As VP of Marketing and Sales at YELL Payment, she blends creative vision with data-driven execution. A frequent podcast guest and speaker, she advises startups and serves on the board of iCouldBe.org, a youth mentorship nonprofit.

 

In today’s episode of Scale Your Sales podcast, Deidre speaks about continuous learning across life’s stages and applying those lessons to effective boardroom and sales leadership. They discuss driving alignment across people, process, and technology, identifying operational gaps, optimising the customer journey, and fostering a customer-centric culture by communicating in the customer’s language rather than internal jargon.

 

Welcome to Scale Your Sales Podcast, Deidre Hudson.

 

 

Timestamps:

00:00 Life Lessons and Growth

03:08 Authenticity as a Velvet Knife

08:14 Cross-Functional Alignment for Success

09:54 Aligning Process for Growth

14:12 Optimizing Decision Points

17:49 Speak Your Buyer's Language

22:45 Embrace Learning Through Experimentation

24:28 Navigating Experimentation in Challenges

27:29 Striving for Servant Leadership

 

https://www.amazon.com/How-Did-Get-Here-Younger/dp/B0BSJLKG1Z

https://www.linkedin.com/in/deidrehudson/

 

 

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

 

Book Janice to speak virtually at your next event: https://janicebgordon.com

LinkedIn: https://www.linkedin.com/janice-b-gordon/

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Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.