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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #304 Orrin Thomas - Why Introverts Outshine Extroverts in Modern Sales

#304 Orrin Thomas - Why Introverts Outshine Extroverts in Modern Sales

Feb 10, 2026

In this weeks’ Scale Your Sales Podcast episode, my guest is Orrin Thomas.

 

His career has spanned three separate pillars starting out as a political researched after graduating from university, He then worked in higher education and the EdTech space mainly being a recruiter for universities where he was responsible for attracting students to study in the UK, and most recently having had senior sales positions at Gartner for sales leaders helping countless companies make successful changes in their GTM models.

 

In today’s episode of Scale Your Sales podcast, he shares why critical questioning, active listening, and process-driven discipline have become essential capabilities for today’s top sales performers. He explores the shift toward introverted, insight-led sellers, the strong link between listening and deal success, and why diagnostic, candidate-led interviews are replacing traditional competency-based hiring. Orrin also offers practical guidance on mapping the customer buying journey, strengthening onboarding, and hiring for curiosity and continuous learning in an AI-driven sales environment.

 

Welcome to Scale Your Sales Podcast, Orrin Thomas.

 

 

Timestamps:

05:57 Listening Beats Talking in Sales

09:21 Rethinking Sales Interviews Strategy

12:40 Prioritizing Candidate Fit

14:15 Data-Driven Hiring Insights

18:36 Introverts Excel in Sales Success

21:51 Ineffective Hiring Methods Analysis

25:29 Sales Training and Sustainability Crisis

28:12 Tools, Learning, and Innovation

32:28 Scale Your Sales Insights

 

https://www.linkedin.com/in/orrin-thomas/

 

 

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

 

Book Janice to speak virtually at your next event: https://janicebgordon.com

 

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