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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #277 Brandi Starr - Boost Revenue Growth by Mastering the Middle of the Funnel

#277 Brandi Starr - Boost Revenue Growth by Mastering the Middle of the Funnel

Jan 27, 2025

In this weeks’ Scale Your Sales Podcast episode, my guest is Brandi Starr.

 

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the coauthor of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.

 

In today’s episode of Scale Your Sales podcast, Brandi Starr has transformed B2B and B2B2C organizations through her expertise in optimizing email strategies within the sales funnel. A leading voice in Martech, she explores the role of technology in sales and marketing, the importance of team alignment, and the untapped potential of mid-funnel insights. Brandi shares actionable strategies for revenue growth and high-performing sales teams, offering a forward-looking perspective on customer excellence and sustainable success.

Welcome to Scale Your Sales Podcast, Brandi Starr.

 

 

Timestamps:

00:00 Maximizing Middle Funnel Opportunities

03:39 Modern Phone Intrusiveness

06:49 Integrated Marketing Insights

10:33 Mastering Middle Funnel Strategy

14:14 Data & Tech: Insightful Integration

16:28 CMO: Future Revenue Leader

20:25 Reassess Tech Use, Don't Replace

24:11 Misaligned Strategy Limits Business Success

28:43 Hiring for Talent, Not Experience

32:21 Role-Specific Assessment Benefits

33:30 Unlocking Success Through Predictive Tools

36:44 Authenticity Drives Success

 

 

https://a.co/d/6jKShUC

https://www.linkedin.com/in/brandistarr/

https://www.instagram.com/revenuerehab/

 

 

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

 

Book Janice to speak virtually at your next event: https://janicebgordon.com

LinkedIn: https://www.linkedin.com/janice-b-gordon/

Twitter: https://twitter.com/JaniceBGordon

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

More on the blog: https://scaleyoursales.co.uk/blog

Instagram: https://www.instagram.com/janicebgordon

Facebook: https://www.facebook.com/ScaleYourSales

 

And more!

Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.