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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Oct 7, 2024

In this weeks’ Scale Your Sales Podcast episode, my guest is Pam Didner.

Pam is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster. She has also written five business books” The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals.

In this episode of Scale Your Sales podcast, we explore the evolving world of sales, marketing, and AI with Pam Didner. She shares insights on transforming sales teams, the shifting buyer’s journey, and the critical role of digital marketing. Drawing from her latest books on AI, she offers practical strategies for integrating AI into sales and marketing and emphasizes the importance of understanding buyers and aligning teams.

Welcome to Scale Your Sales Podcast, Pam Didner.

 

Timestamps:

00:00 Discusses AI's Impact on Sales Teams and Marketing Strategies

05:42 Understanding jobs, hands-on training essential for tool use.

07:39 Sales leaders create inefficiencies with varied methodologies.

12:13 Great salespeople aren't always the extroverted talkers.

15:31 Understand and nurture prospects throughout buying journey.

17:49 Marketers struggle to capture attention amidst email overloads.

20:51 Understand audience and intent via data enrichment.

26:13 I admire Taylor Swift's hard work.

 

https://pamdidner.com/books/modern-ai-marketer-in-gpt-era/

https://www.linkedin.com/in/pamdidner/

https://www.instagram.com/pam_didner/

https://twitter.com/pamdidner

 

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

Book Janice to speak virtually at your next event: https://janicebgordon.com

LinkedIn: https://www.linkedin.com/janice-b-gordon/

Twitter: https://twitter.com/JaniceBGordon

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

More on the blog: https://scaleyoursales.co.uk/blog

Instagram: https://www.instagram.com/janicebgordon

Facebook: https://www.facebook.com/ScaleYourSales

 

And more!

Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.