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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. 2026
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#316 Jacek Dukat - Why Hiring a Sales Director Won’t Fix Your Revenue Problem

Jul 28, 2026

Hiring more sales heads won’t fix your revenue problems and it might be your most expensive mistake.

In this episode, you’ll hear why building the right sales system first is key to scaling sustainably.

Janice B Gordon sits down with Jacek Dukat, unpacking why the traditional sales leadership playbook is broken and...

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#315 Jane Egerton-Idehen - How Ignoring Local Voices Destroys Expansion Plans

Jul 14, 2026

Too many global strategies are written for boardrooms, not the markets they’re meant to serve and it’s a mistake that’s costing companies real growth.

Janice B Gordon dives deep with Jane Egerton-Idehen on the high price of ignoring local nuance in international sales. Together, they unpack how adaptive...

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