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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Aug 14, 2023

In this week’s Scale Your Sales podcast episode, my guest is Tetiana Gorbunova, the Head of Sales of Jooble, a top 10 global job search website used daily by millions of people in 67 countries.

With over 11 years of experience, Tetiana has successfully transformed the Sales team and implemented cross-team processes. Leading sales in 67 countries, Tetiana is also a board member at Jooble.

In this episode, Tetiana shares how the company navigated through unexpected adversities and maintained exceptional customer service, even during times of war. She discusses the importance of a focused approach, the role of customer success, and the significance of adapting to provide optimal support through technology. Despite facing the challenges of being headquartered in Kiev, Ukraine, amidst a turbulent environment, Tetiana and her team showcase remarkable resilience and determination.

Welcome to Scale Your Sales podcasts, Tetiana Gorbunova.




08:00 – How Adversity Transformed Our Team Culture - A Journey of Strength and Collaboration


11:20 – Simplifying Job Search: How Jooble Revolutionized the Job Aggregation Experience


17:10 – Cost Per Click and Cost Per Action models, how do they help customers?


19:40 – Once jobseekers are sent to the website, that is when optimization occurs


21:10 We have to share information, not only about the market, but also of instruments.


24:00  When you know the product and have great communication skills, you will have great sales.


27:00 – Efficiency of our performance reflects on how happy the customer is with the service.


Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.



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