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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Jun 26, 2023

In this week’s episode of the Scale Your Sales podcast, my guest is Rupert Deering, the co-founder of Timberseed.


Rupert is a seller at heart and says it is easy to sell to, and now he has to pull back to focus on leadership. He leads an elite team of talent specialists across their London and Warsaw offices. They consult, advise, and partner with VC-backed SaaS scale-ups and top tier Executive Search firms across Europe.


In this episode, we talked about the challenges of co-founding and growing a start-up (again). As a talent agency, how do you attach talent to a new venture. We had a great discussion on the selection of graduates from Russell Group Universities

and how they widen their source of candidates.


Welcome to Scale Your Sales podcast, Rupert Deering.




2:30 – Timber Talks about gathering sales leaders in one room.


3:53 – How they spotted the opportunity by knowing the gap in the market.


5:54 – Challenges faced by Timberseed in the early day of growth.


8:55 – Be relatable to your audience 


13:00 – Smashing the target 


14:53 – Sell what the client wants and needs 


17:45 – Personality is the most important thing in hiring 


20:48 – KPIs are toxic 


22:58 – Client experience plus 


28:08 – Asking in-depth questions to know the candidate more  


Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.



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