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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Jun 12, 2023

In this week’s episode of Scale Your Sales podcast, my guest is Eamonn O’Brien, Eamonn is the Founder and CEO of The Reluctant Speakers Club.


Eamonn is one of Europe’s leading experts on high-impact business storytelling skills, an author, a blogger, a podcaster, and a friend. 


Eamonn is also the former president of PSA Ireland.


In this episode, we talk about the importance of storytelling in conveying sales stories whether to customers, investors, buyers, or within your team. He also gives some guidance on how you can collect stories and the fact that it is a personal connection in order to deliver the message.


Welcome to Scale Your Sales podcast, Eamonn O’ Brienn




2:33 - What initiated Eamonn to start the reluctant speaker club? 


5:06 - Be interesting and more engaging 


6:32 - The story is the center of almost everything 


8:25 - Always think about whether it is personally relatable 


11:00 - How will you know if what you are saying has something?


16:00 - Pick only one or two key problems to solve


21:56 - Lead your story with emotion but back it up with logic


25:20 - Come with the customer’s perspective or leave 


Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.



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