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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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May 22, 2023

In this week’s episode of Scale Your Sales podcast, my guest is Paul Struthers. Paul is the EVP and managing director of the UK and Ireland at Sage. Sage knocks down barriers with information, insights, and tools to help your business flow.


Paul has a 20-year track record of outperforming personal and business unit objectives internationally for private and public companies. 


Paul has a proven global sales, marketing, consulting, and general management background and consistently delivers results, breaking new ground and inspiring teams to drive positive change in complex environments spanning software, telecom, consulting, and distribution 


In this episode, we talked about the guiding light of Sage and the way the organisation looks outside and in to ensure that it consistently listens to its customers, ensuring that all of its packages work well together to allow its customers to focus on their core competencies. Sage is a very human organisation. They're very human about what they do for their customers, whatever the way they want to interact with them, whether it's through online call centers or digitally.


Welcome to Scale Your Sales podcast, Paul Struthers. 




3:50: What's it like to live in London?


6:24- Make sure that your clients are taken care of 


11:37 – The guiding light for Sage 


15:40 – Communicate your company’s value(s).


18:09 – Grow the business the right way 


19:50 – One thing that Paul is going to bring to a desert island  


Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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