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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Apr 3, 2023


In this week’s episode of Scale Your Sales Podcast, My guest is Deanna Ransom.  

Deanna is the Founder and CEO of A.R.I.A Partners and former CMO, President and Executive Director of Women in Revenue.  


Deanna is a leader on a mission to make a difference in driving revenue growth, empowering women, and supporting the development of inclusive business cultures and teams.  


Deanna has 20 years of growth and leadership within both B2B and non-profit sectors. She also received the 2022 Titan Women in Business Gold Award for female executive of the year.  


Ms. Ransom has authored by-lines and been featured in publications such as Business insider, Venture Beat, Fast Company, Fortune, Essence and MarTech360.   


In this week’s episode we talk about Gender pay gap, How it is egregious to women in quota carrying revenue generating roles, optimizing the efficiency and transparency in relationships across marketing sales and customer success and many more.  


Welcome to Scale Your Sales podcast, Deanna Ransom  


We discuss:  


3:33 – Women’s role in generating revenue 


5:09 –  Actions needed to close the gap 


8:40 – The approach that has a direct impact on the role 


10:59 – Disconnection between money relationship and your view of it 


14:06 – Lack of confidence 


19:03 – Accept the recognition 


22:16 – The internal and external approach in scaling sales


Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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